Wish and Wix partnership to provide merchants with expanded sales channels

Wish and Wix have announced a partnership which will provide Wix’s ecommerce merchants with access to Wish’s global audience of consumers.

The integration enables Wix ecommerce merchants to expand their sales platform by directly connecting their Wix Store to Wish’s discovery-based web and mobile shopping experience. As well as continuing to manage their account through Wix, merchants will gain access to Wish’s merchant dashboard, where they can track their performance metrics, inventory, advertising, customer communications and fulfill orders directly from Wix. Merchants will also benefit from Wish’s data intelligence and optimization tools to help improve their business operations and drive greater success.

We are thrilled to be working with Wix and welcoming its ecommerce partners onto our platform. With a substantial presence in the US and Europe, offering a broad range of categories including fashion and consumer packaged goods, the partnership with Wix aligns closely with our goal to work with more local suppliers on a global scale.

– Alan Small, Senior Business Development Manager, Wish

This Wish and Wix partnership announcement comes fast after Wix announcing connections with Amazon and Klarna, as well as their recent acquisition of dropshipping marketplace Modalyst – they are fast expanding their offering in multichannel ecommerce capability.

We are constantly working to expand our offering and services in order to provide Wix eCommerce merchants with every tool and channel necessary to grow their businesses. In partnering with Wish, merchants will be able to access a new sales channel, providing their customers with an affordable and accessible personalized shopping experience. Together, we look forward to seeing our merchants continue to grow online.

– Shelly Cohen, Head of Business Development, ecommerce, Wix

The announcement forms part of Wish’s broader push to improve product quality across the platform. As part of that effort, Wish is actively diversifying its merchant base in order to expand product selection and improve product quality.

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