Victoria’s Secret have launched VS&Co-Lab an inclusive shopping experience for all customers which will feature unique, women-led third-party brands. VS&Co-Lab has been launched as a new section on VictoriasSecret.com, where it will showcase brands that align with its values of innovation and inclusivity.
In addition to the growth we are driving through our core business, we see important growth potential through partnerships with innovative, relevant brands that can help us extend our reach into category and consumer segments where we have historically been underrepresented. We’re excited to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses.
– Martin Waters, CEO, Victoria’s Secret & Co.
VS&Co-Lab marks the evolution of Victoria’s Secret & Co.’s journey to build strategic business partnerships with a focus on inclusive intimates and lifestyle brands on its own platform. At launch, a collection of 19 brands will be featured, 75 percent are founded, owned or led by women, including minority stake owned For Love & Lemons and Frankies Bikinis. VS&Co-Lab is committed to investing further with minority ownership in diverse brands that offer a differentiated view of the marketplace, customer and category.
As one of the world’s most recognizable companies among women, and with nearly 90 percent of our store associates worldwide identifying as women, we have a responsibility to ensure women can advance and thrive in every aspect of their lives, VS&Co-Lab evens the playing field for unique brands that speak to the modern consumer. Through leveraging the strength of Victoria’s Secret & Co. and our passionate customer base, we are meeting consumers where they are while simultaneously partnering with small business to drive economic empowerment for women and people of color.
– Patti Cazzato, Head of Emerging Businesses, Victoria’s Secret &Co.