Toys R Us returns just in time for Christmas

Toys R Us has re-entered the UK market just in time for Christmas. The retailer returns with focus on ecommerce as shown through the launch of a brand new website which according to reports is selling nearly 14,000 toys from over 100 brands.

We are relaunching in the UK in 2022 as a brand new Toys ‘R’ Us and Babies ‘R’ Us, and we can’t wait to support you as we grow and develop together over the coming weeks, months, and years.

– Toys R Us

There has not been any announcements made on whether Toys R Us are planning a brick-and-Mortar return but parents across the UK are now able to access the range of toys and make purchases on the digital platform. By the looks of it, the retailer has even made a comeback in the U.S.

Considering the focus many brands are putting on ecommerce it wouldn’t be surprising to see their ambitions being largely digital minded. Could we speculate a marketplace in the future from the toy retailer?

A marketplace focusing on supplies for children is definitely an area just waiting to be tapped into. With there being press around hazardous toys bought from online marketplaces, parents will be looking for a trustworthy place to buy from but it needs to be done right. One of the major downfalls of Toys R Us was it’s inability to remain competitive both online and offline. The most it had going for it towards the end of it’s life in 2018 was nostalgia. Seeing all of those derelict buildings tugged on the heart strings of the British public but with no sign of those stores returning, there needs to be a good incentive for parents to return.

We’re back! We can’t wait to develop and grow with you and your loved ones, over the coming weeks, months and years!

– Toys R Us