Tmall Innovation Center (TMIC) the dedicated retail innovation arm of Tmall, Alibaba’s premier marketplace for brands, are holding a webinar on the 7th of July at 10am.
The event will give an overview of the role the Tmall Innovation Center plays in the retail market and the progress it has made, whilst also showcasing brand and product innovations across China and on a global scale. You’ll hear how European brands are at the forefront of innovation in China and how you could take your brand to China.
China is both a large and fast-growing retail market and is highly digitised. It’s also a high ground for innovation. Digital-savvy Gen Z consumers are always on the hunt for unique, exciting, and highly functional products.
The mission of TMIC is to help brands identify new channels and strategies to tap into the Chinese market using precise market analysis, realtime consumer insights and product concept testing. The range of TMIC services span from working with brands to develop products tailored specifically for China to revamping their online flagship stores and curating marketing campaigns.
The webinar will allow you to better understand insights-based product development and C2M collaboration with the Tmall Innovation Center and hear how brands are pioneering innovation in China and the impact it has on a global scale.