Macy’s have launched a new online marketplace for third-party merchants and brands. The platform will give customers a wider range of products within 20 product categories from 400 new brands.
“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love, Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more.”
– Matt Baer, chief digital and customer officer at Macy’s, Inc.
This new marketplace will be powered by Mirakl, and customized by Macy’s digital, merchant and technology teams. The platform provides third-party sellers with a superior experience to integrate their products into Macy’s ecommerce architecture, with premier seller tools that help them monitor, drive, and grow their businesses.
The retailer will continue to collaborate with a select, curated group of sellers and brands as the platform continues to develop. For sellers, the marketplace offers a simple and seamless onboarding process that supports ongoing elevation and growth. Between Macy’s existing and loyal customer base, cohesive and integrated digital experience, seller support and training, data and analytics and promotional participation, Macy’s marketplace will offer potential third-party vendors a differentiated experience expected to make it a leading marketplace for top sellers.
You can find out more about becoming a vendor on the marketplace here.
“Our marketplace complements our existing omnichannel strategy and is another platform we will use to find the most efficient distribution strategy for our partners. Not only will we continue to maximize brands and existing assortments, but we will use the marketplace to test and customize our assortments based on customer demand,”
– Josh Janos, Macy’s, Inc. vice president of marketplace.