With 2022 drawing to a close, we sat down with Harmony Murphy, Head of Retail UK/I at Google, to talk advertising and retail trends and what to expect from the year ahead.
As Head of Retail at Google, Harmony looks after retail customers and assist them with their growth strategies. She also shares some exclusive insights from Google as well as setting out a focus for retailers to embrace as we enter 2023.
In this interviews, Harmony discusses:
00:41 What’s the most important thing for retailers to be focussing on after multiple crises?
05:20 How can a retailer use their online presence to support their high street store?
07:10 Consumer spend – What tactics should retailers use?
11:34 How should advertising programmes change in 2023?