Email Marketers Should Know Subscribers Better

How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father’s Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive marketing announcements for Mother’s Day or Father’s Day.

The post Email Marketers Should Know Subscribers Better appeared first on Practical Ecommerce.