eBay Promoted Listings Standard campaigns management simplified

There are some new improvements to eBay Promoted Listings Standard campaigns designed to make it simpler to create and manage your campaigns.

Enhancements to campaign management

eBay have enhanced Promoted Listings Standard campaign creation and reporting tools to make managing your campaigns and tracking performance even easier.

You can now create and manage your campaigns all from one page. New additions include:

  • New Brand and Condition filters
  • A new subcategory-level filter
  • Enhanced data visualisation
  • Inline sorting for the first 5 columns
  • An entrance link to Ads Academy

You now have the ability to schedule and download Promoted Listings Standard reports from the Seller Hub Reports tab at account-level and for multiple campaigns at once.

Best Offer notification

This is a big one! Sellers have been asking eBay to make it easier to see whether or not an ad fee applies when you negotiate a Best Offer with a buyer. If you’ve selected a high Promoted Listings bid, the fee might impact how generous you might be when accepting a Best offer so knowing your fees is essential

Now, when combining Promoted Listings Standard with Best Offer, you’ll be able to see when a Standard ad rate might apply whilst you’re negotiating an offer. With more clarity on the ad fee to expect, it’ll also be easier to see which negotiated transactions are likely to be attributed to your Promoted Listings Standard campaigns.

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