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This year’s list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more. The post 12 Outstanding Marketing Campaigns from 2022 appeared first on Practical Ecommerce.

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the “first-party data arms race” The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.

Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here’s how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce.

Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads’ focus in 2023. Here are four likely themes. The post What to Expect from Google Ads in 2023 appeared first on Practical Ecommerce.

The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing. The post How to Design Emails for Dark Mode appeared first on Practical Ecommerce.

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

Amazon’s new “Customers ask Alexa” could be a marketing opportunity for brands and retailers. Here’s how to get started. The post Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity appeared first on Practical Ecommerce.

Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look. The post Amid FBA Fee Hikes, Sellers Consider Alternatives appeared first on…