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Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences. The post My First Metaverse Conference appeared first on Practical Ecommerce.

U.S. marketing expenditures are the highest in years. Could Apple’s iOS privacy changes be the cause? The post Has Apple Changed the Advertising Industry? appeared first on Practical Ecommerce.

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more. The post 13 Apps to Run Social Media Contests appeared first on Practical Ecommerce.

Google’s new all-in-one tag addresses the cookie-less future and streamlines Ads’ management while continuing accurate data collection. The post New Google Tag Improves Privacy, Ad Management appeared first on Practical Ecommerce.

Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both. The post 5 Keys to Better Transactional Emails appeared first on Practical Ecommerce.

The Twitter account for Steak-umm, the food brand, had 1,000 followers when it hired Nathan Allebach in 2017. By 2021 followers numbered 200,000. He explains in this week’s “Ecommerce Conversation.” The post Polarizing Tweets Pay Off for Steak-umm appeared first…

Many consumers prefer text messages to email. Moreover, SMS subscribers are “owned” media, the best kind of marketing. The post 7 Ideas to Grow an Ecommerce SMS List appeared first on Practical Ecommerce.

How does a content marketer compete in an avalanche of choices? Two ways: Develop better content or distribute in alternative mediums. We explain. The post Content Marketing in a World of Creators appeared first on Practical Ecommerce.

Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers. The post Editorial Newsletters Are the New Blogs appeared first on Practical Ecommerce.

Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here’s our all-new update of social commerce apps to help merchants. The post 12 Social Commerce Apps for Merchants appeared first on Practical Ecommerce.