Amazon New Seller Incentives to help grow brands

There are Amazon New Seller Incentives to help you grow your brand, scale your business and promote your products. New Seller Incentives is based on Amazon’s Perfect Launch playbook and come with a range of benefits with significant financial value to help you get started.

New Professional sellers who list their first product in the US, Japan or Europe (the UK, Germany, France, Italy and Spain) are eligible for the Amazon New Seller Incentives. Existing Professional sellers expanding to the US, Japan or Europe are also eligible.

Through the Amazon New Seller Incentives, eligible sellers who take the required actions can qualify for benefits worth more than £40,000 in potential value.

Amazon New Seller Benefits

  • Get a 5% bonus on up to £800,000 in eligible branded sales if you enrol in Amazon Brand Registry and are identified as the brand owner. You can also receive credits for Amazon Vine and Transparency.
  • If you adopt FBA, you can get up to £160 in credits for shipping to fulfilment centres and automatic enrolment in FBA New Selection (provides free monthly storage, removals and returns processing for eligible new-to-FBA products). You can also receive up to £160 in credits for Sponsored Products.
  • Receive up to £40 in credits for Amazon Vouchers to help you create compelling promotions for customers in the Amazon store. Terms and conditions apply.

To get started and enrol your brand, go to the Amazon Seller Central New Seller Incentives page (Amazon seller account required).

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