The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the “first-party data arms race”
The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.
The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the “first-party data arms race”
The post A Gathering Storm for Digital Ad Tracking? appeared first on Practical Ecommerce.