Warranty is a legal obligation for sellers to ensure products meet specified quality standards and function as expected. In e-commerce, it’s a critical aspect of consumer protection and building customer trust.
Key aspects:
- Legal consumer rights
- Product quality assurance
- Repair or replacement provisions
- Defined warranty periods
- Seller responsibilities
Types of warranties:
- Manufacturer warranty
- Seller warranty
- Extended warranty
- Implied warranty
- Express warranty
Customer protection elements:
- Right to return defective products
- Free repairs
- Product replacement
- Refund options
- Clear communication of terms
Strategic considerations:
- Building customer confidence
- Differentiating from competitors
- Demonstrating product quality
- Managing customer expectations